#billboards Instagram Photos & Videos

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  • apple_marketing_strategies -  Official Analizer @apple_marketing_strategies 10 hours ago
  • Susan Alinsangan (a chiart art director) came up with the design of the #ipod silhouettes commercials in 2001.
The new campaign focused on people #dancing , the ads were stylized in a way that you saw only two-dimensional silhouettes of people as they danced against brightly colored backgrounds.
There was no product photography at all ̶ only a white silhouette of iPod and its iconic white earphones.
This became the official look of iPod advertising, which appeared not only in tv ads but also on apple’s favorite medium, #outdooradvertising. For years, #billboards and bus shelters carried the iPod silhouettes which, due to their intense colors, were strikingly gorgeous when backlit at night, seemingly visible for miles.
It was a radical approach for Apple not to show the product at all. Especially when most of its other ads did nothing but show the product. Instead of asking you to buy this device, Apple was asking you to buy the emotion. Then iPod still owned over 70% of the market more than ten years after it was introduced.
At first sight Steve did not like this kind of ads because just wasn’t Apple. There was not stunning product shot. He was used to a white page featuring a product image and a clever headline, written from the users’ perspective.
Apple advertising success is due to its goal to try to be anything. It simply acts like itself. Apple’s communications and its products have evolved when it started focusing on personal lives and human images.
#apple #communication #ads #marketing Susan Alinsangan (a chiart art director) came up with the design of the #ipod silhouettes commercials in 2001. The new campaign focused on people #dancing , the ads were stylized in a way that you saw only two-dimensional silhouettes of people as they danced against brightly colored backgrounds. There was no product photography at all ̶ only a white silhouette of iPod and its iconic white earphones. This became the official look of iPod advertising, which appeared not only in tv ads but also on apple’s favorite medium, #outdooradvertising. For years, #billboards and bus shelters carried the iPod silhouettes which, due to their intense colors, were strikingly gorgeous when backlit at night, seemingly visible for miles. It was a radical approach for Apple not to show the product at all. Especially when most of its other ads did nothing but show the product. Instead of asking you to buy this device, Apple was asking you to buy the emotion. Then iPod still owned over 70% of the market more than ten years after it was introduced. At first sight Steve did not like this kind of ads because just wasn’t Apple. There was not stunning product shot. He was used to a white page featuring a product image and a clever headline, written from the users’ perspective. Apple advertising success is due to its goal to try to be anything. It simply acts like itself. Apple’s communications and its products have evolved when it started focusing on personal lives and human images. #apple #communication #ads #marketing
  • Susan Alinsangan (a chiart art director) came up with the design of the #ipod silhouettes commercials in 2001. The new campaign focused on people #dancing , the ads were stylized in a way that you saw only two-dimensional silhouettes of people as they danced against brightly colored backgrounds. There was no product photography at all ̶ only a white silhouette of iPod and its iconic white earphones. This became the official look of iPod advertising, which appeared not only in tv ads but also on apple’s favorite medium, #outdooradvertising. For years, #billboards and bus shelters carried the iPod silhouettes which, due to their intense colors, were strikingly gorgeous when backlit at night, seemingly visible for miles. It was a radical approach for Apple not to show the product at all. Especially when most of its other ads did nothing but show the product. Instead of asking you to buy this device, Apple was asking you to buy the emotion. Then iPod still owned over 70% of the market more than ten years after it was introduced. At first sight Steve did not like this kind of ads because just wasn’t Apple. There was not stunning product shot. He was used to a white page featuring a product image and a clever headline, written from the users’ perspective. Apple advertising success is due to its goal to try to be anything. It simply acts like itself. Apple’s communications and its products have evolved when it started focusing on personal lives and human images. #apple #communication #ads #marketing
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