Our fabulous Autumn issue is out now! 🤩Take a tour of three stunning UAE villas, home to the Romkeys, @dubai_luxury_hunters_home and @mrs_charawani - all finalists in our 2019 InsideOut Home of the Year campaign! 🥳With the weather getting cooler🌤 be inspired to open up your living room with our al fresco design ideas, chill out in the boho garden 🌴of @cestici_ co-founder @monidurou plus the latest fashionable buys to revitalise your outdoor space😎. Also in the issue, discover stylish decorating updates for your bathroom🧖🏾♀️, kitchen 🍳and bedroom😴, with expert bedroom styling advice from @escape_home, revel in the luxurious design of two amazing new UAE hotels @jumeirahalwathba and @waldorfdifc✨✨, find out key dates for your design calendar including @dubaidesignweek@stylebangkokfair#ihgfdelhifair and this week’s @indexhomedxb 🤩 PLUS exciting news about our Readers’ Choice Awards - find out what our 2019 categories are and how you can vote for your favourite home interior brands! 🥳 Enjoy the issue!
Volume 8 is flying off to the printers today to start it's journey to eventually end up on your coffee table! Can't quite believe we are adding the eighth edition to this collection!
Its been so interesting hearing your guesses on the size of our print run! We've had guesses from 500 right up to 20,000! I did say I'd reveal it on Wed, put I thought our 'going to print' day was more fitting.
So, for volume 7, we actually did our biggest run ever at 5950! There was actually two people who guessed 6000 which was closest - @brightcornershop & @alittletweak - I will DM you both! 👏🏼👏🏼👏🏼
The very first print run we did back in 2016 was just 1300, so things have really grown from then, but printing ain't cheap folks, and I've never taken any loans or investment to fund it, I've always covered it through pre-orders & advertising sales.
So in fact, for the next one I've trimmed it back a little to 5000 as I think our distributor was a little over zealous with our order for the States, where we aren't so well known yet & I'd rather there is minimal wastage & as many of those copies end up in people's homes & not just being recycled at the back of Barnes & Noble...
I would love to get it up to 10,000 in the next few years but it's just whether i can finance a run that size & of course sell that many!
So, make sure you are one of those 5000 people to own a copy of Volume 8! Out early October - available on pre-order or subscription on our website now!
The National Association of Realtors found that 90% of potential buyers search online first. A well staged home is inviting, comfortable, and simple. It creates desire in the emotion of buyers, generating more interest!
O V E R W H E L M E D. This is my 2nd post today, but I couldn't not pop back & say a HUMUNGOUS thank you for outpouring of support we had after this morning's post! My phone has been beeping away all day! So far, I've had over 35 orders, lots of new followers & even some enquiries from shops about stocking 91, which will all help towards making some space at 91 HQ... AKA, my house. Proof that it's not the power of instagram, it's the power of the wonderful, selfless, supportive community that is found here. Nobody had to share that post, but so many of you did, not for anything other than waving a flag for us & I am truly truly humbled by that.
In fact, it's got me thinking.... it kinda proves that being completely honest & open is SO important. I'm not running this magazine from a chic office overlooking the Thames, strutting around in designer heels; I'm in my spare room (in my trackies) surrounded by boxes trying to make a living on a product that costs £8 & is expensive to make. It's inspired me to share more about the reality behind running a magazine so I'm planning to write some posts around things like the costs, the struggles & trying to get it right. I'd LOVE to hear from you what else you'd love to know more about? Please do leave a comment.
To kind of kick it off, I'd love to ask you what you what guess our print run is? How many copies do you reckon we currently print? To make it fun, there will be a prize for who ever guesses the closest to what we printed of volume 7! Leave your guess below.
I will then later share a little bit of how I work out print figures & the risks I take with it....
THANKS again for the support - it means everything. ❤
📷 from Volume 7 taken by @tribeandus of their gorgeous home.