// I’m forever grateful for the legacy, courage, & dream you dared to dream. I can’t imagine how lonely & intimidating living that dream out had to be... but by the grace of God you did it. Well done Dr. King. // #legacy
What is CRO?
Conversion Rate Optimization or CRO. Yes. It’s another in a long list of marketing acronyms, and it’s one of the most useful to know. Instapage asked Guillaume Cabane, VP of Growth at Segment for his definition of this essential marketing term. Watch this video and hear how one of digital marketing most touted growth -hackers answers. Instapage makes the landing page creation process simple. You don’t need to know code. You don’t need to be a designer. All you need is a desire to grow your business. Visit Instapage.com to find which of our plans are best for you and your business. Conversion Rate Optimization (CRO) is a segmented form of web page optimization that focuses on a page’s ability to convert traffic. Or, in English, it’s what you do to increase your landing page’s ability to convert. Conversions are any action deemed of value and are used as the core metric for making decisions on what to test and improve. CRO is very similar to another jargony marketing term, Landing Page Optimization (LPO). The Important thing to remember is that CRO is the process of improving your landing page to such a degree that a person can’t help but take action on your landing page. In this video Guillaume Cabane, VP of Growth at Segment, defines CRO a little further and explains how certain marketing “bottlenecks” are actually opportunities. Speaking marketing requires that the speaker understands the concepts that are unique to marketing. In this video Instapage breaks down the definition of the industry’s key terms into real world definitions as provided by some of the most influential players in the digital and tech marketing industry. Instapage makes the landing page creation process simple. You don’t need to know code. You don’t need to be a designer. All you need is a desire to grow your business. Visit Instapage.com to find which of our plans are best for you and your business.